Latest News
Increase your customer base
Successful marketing is the key to growing your customer base and it need not be as expensive as you might imagine.
How to make a success of telemarketing
A nationwide campaign has been launched by the Telephone Preference Service (TPS) to raise awareness of the important role it plays in telephone marketing.
Reduce your direct mailing costs
Experts from the marketing industry have contributed to a handbook aimed at helping small businesses build new sales leads in a cost-effective way, by cutting down on the cost of direct mailing lists.
Join the innovators' club
A free and independent business advice service has been set up by the Department of Trade & Industry (DTI) to help businesses focus on market-led innovation.
Set up a cost-effective direct mail service
An interactive direct mail service for small businesses has been launched by the Royal Mail, to enable companies with limited resources to conduct high quality direct mail campaigns.
Write headlines that sell
Whether you are writing headlines for sales letters, job or product advertisements or email newsletters, your objective should always be same: you need to grab the interest and attention of your target audience.
Know your market
Researching your marketplace is key to helping you set up your business.
How to make your first sale
Many business ideas never get off the ground if that first sale can’t be achieved.
Building your brand
As soon as you start your business, you should be thinking about the brand you are trying to get across to customers.
Boost your sales with internet marketing
Marketing products and services over the internet could help small businesses reach their customers more efficiently, and target new ones.
How to project a professional image
Every fortnight our newsletter ‘businessGO’ offers you a business tip to help your business succeed.
Professional marketing brings results
A survey of small- and medium-sized companies has revealed that those using professional marketing see healthy returns on their investment.
Government gives SMEs exporting opportunities
Small- and medium-sized companies looking to export goods and services should investigate Trade Partners UK, the government’s trade promotion body.
Reap rewards from your website
Small businesses that invest in websites and e-commerce should be aware that it is not a guaranteed way of boosting sales, according to the British Chamber of Commerce.
Small businesses hit by postal charges
Small businesses which receive fewer than 20 letters a day will be charged £14 a week to have them delivered before 9am, under proposals announced by Royal Mail’s parent group, Consignia.