Blogs make up part of a new era of internet growth and are rapidly becoming essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusness.co.uk and Hayden Allen-Vercoe from blog network Orbital Media. Click here.

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Use this calculator to determine the ROI (return on investment) for your pay per click advertising campaigns. Based on your campaign results and costs your ROI will be calculated for you. Click on pay per click ROI calculator to evalute your PPC advertising campaigns.

Advertisers hoping to exploit the internet more effectively should pay close attention to the Five Golden Rules for Internet Advertising, a guide produced by the Interactive Advertising Bureau (IAB). Click here

Advice from the Interactive Advertising Bureau on how to make the most of banners and cross media campaigns to establish an online brand. Click here for more details.

Advertising can be a daunting prospect for small companies, but there are ways for even those on the smallest of budgets to compete with high profile marketing campaigns from larger, rival firms. Click here to read the full article.

Search engine positioning – Free guide from the DTI on how to get your website found by search engines. Click here to download it.

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Available from eBIS (Electronic Business Information Services) team, Invest Northern Ireland, Upper Galwally, Belfast BT8 6TB. Tel: 028-9023 9090 Fax: 028-9049 0490 Website: www.investni.com E-mail: info@investni.com