Reduce your direct mailing costs
May 12 2003
Experts from the marketing industry have contributed to a handbook aimed at helping small businesses build new sales leads in a cost-effective way, by cutting down on the cost of direct mailing lists.
The handbook, entitled ‘Sharing the Cost of Success’ has been produced by Response Direct Publishing (RDP), specialists in consumer lead generation. It contains information from marketing professionals such as Colin Lloyd, former president of the Direct Marketing Association.
There are also case studies to help illustrate the best techniques, such as card decks, inserts and response catalogues.
The guide highlights key elements that can help build a successful lead generation campaign, such as designing advertisements for maximum appeal and impact, how to get the best response from your readers, the importance of testing, managing and sharing data and planning the fulfilment and follow-up process.
“Our experience has shown that both experienced and first-time advertisers welcome advice on making the most of their lead generation programmes. Working with industry experts and end users we have produced this authoritative guide to assist companies when developing direct marketing campaigns,” says Peter Webb, chairman of RDP.
To obtain a free copy of the guide, contact RDP on 020-7351 3535.
For more help, see our Marketing section.
(12/5/03)