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Equal footing

Apr 29 2010

Small businesses have a lot to gain by having a diverse workforce, writes Les Venus, board member at the UK Council for Access and Equality.

The Equality Act will come into force in October, which will make it unlawful to ask candidates questions on their health before they have been offered a job and will force larger companies to report on pay according to gender.

As a manager of a small business you may be thinking: so what?  Equality is an issue that only impacts big companies. All I need to do is make sure that we comply with the law and get on with running the business.

But by taking this attitude you’ll be missing out on the commercial benefits associated with putting an equality policy into practice.

Move with the times

The UK’s workforce is changing. Only a fifth of the working population is white, able bodied, male and below the age of 45. One in five has some form of disability or impairment, and three million workers of retirement age expect to work beyond 65. And out of the next two million jobs to be created, 80 per cent will be taken by women.

Companies that have a workforce selected for their ability to do the best job possible irrespective of ethnicity, gender or age will be the ones best positioned to best meet customer demand – which will be as diverse as the workforce itself.

Owner-managers will therefore need to look beyond the usual talent pool and cast their nets as wide as possible to attract a diverse range of quality employees.

Managing a changing workforce will require a commitment from businesses to treat all staff equally and accept that the traditional way of doing things may have to change for the company to thrive.

For example, if you are employing more working mothers, or employees that have long commutes, they may require flexible working. You will need to introduce systems that allow staff to balance the demands of work and home and adapt the traditional attitude that ‘if they are not in the office they are not working’.

By championing equality at work, you will not only be setting good examples, but driving a change in the company’s culture and values.

Comments [2]
Comment by Denis Oakley
Thursday 29th April 2010

This may be true - but not in all cases. Diversity in the workforce brings benefits mostly when innovation is at a premium - it generates lots of ideas. When stability and reducing process cost is important diversity is less beneficial as there is a cost in managing diversity.
Thinking about the customer base - well lots of market segments are mono-cultural and there are potentially significant dis-benefits from having a diverse workforce.
Having done a through review of the business benefits of diversity in the academic business literature last year there seems to be little evidence of benefit from diversity - save in highly innovative industries. This is broadly the reason why legislation is required. Suggesting that there is a commercial benefit is disingenuous and wrong.


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Comment by Jock Chalmers
Wednesday 5th May 2010

I think we can all accept that in market terms, some businesses target monocultures, such as manufacturing and retailing women’s’ clothing, but it is wrong to suggest that diversity has no business benefits no matter what market you exist to serve. Diversity is a fact of life….the UK is now a more diverse place than it was 50 years ago…..and legislation is simply catching up with this fact rather than driving a new culture. The Equality Act basically puts all the different strands of diversity and the associated discrimination, which were identified and addressed by legislation separately over a period of time, together. The Act does not re-invent discrimination, it is just equalises treatment by taking a more holistic approach. After all you can be disabled and a person as well…and a person can be male…female…gay…black…older…younger….be broadly described a coming from a minority group…..a mother…a father…a carer…and trying to hold or get a job. Equally, to suggest that managing a diverse workforce adds cost over a monoculture is an academic argument. The reality is the UK workforce is diverse and that is where your talent pool and workers exist. Choosing only one select group to work for you on the basis of reducing cost or simplifying the management process …for example selecting people who are all male, white and under 45…. is wrong. The new paternity regulations mean that a mother can share her maternity leave allowance with a partner….a male is just as likely to have caring responsibilities as a female….a black male under 45 is more likely to have qualifications…..religion and belief is personal so it effects everyone…. so where are the cost benefits of a mono culture? The fact is that managing a workforce…and yes that does mean complying with legislation… costs money. But doing it effectively and being inclusive means that it also has benefits. Research has repeatedly shown that a contented workforce tends to be more productive, loyal and innovative…so why would you choose to do anything else! Being flexible, inclusive and tolerant is simply good business. That aside, all businesses have to innovate to survive; the lack of innovation is simply stagnation.


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