Gender barrier in business closes
Mar 11 2010
Gender barriers could be closing
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Fewer female entrepreneurs say they are affected by gender barriers, according to a poll from Business Link in London.
Some 20 per cent of women business owners still feel they have to work harder than their male counterparts to prove themselves in the business world, compared to 38 per cent last year. The majority (53 per cent) see great customer service as the key indicator that their business is succeeding.
Diana Robertson, marketing and communications director at Business Link in London, says: ‘This poll shows a significant shift from last year. Women business leaders in the SME sector are making noticeable inroads into gender barriers, and using customer service to spearhead the change.’
Of the 1,000 female entrepreneurs surveyed, 47 per cent feel that their ability to adapt was a key factor in helping them come through the recession in good shape.
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