smallbusiness.co.uk: Helping your business think big

Small businesses should increase their use of internet blogs in order to communicate with their customers, new research has claimed.

The study, conducted by WebTrends, shows that only five per cent of companies see the blog as a valuable tool and more than three-quarters have never used the medium.

It seems that companies still prefer more traditional means of internet marketing such as direct email, used by 46 per cent of respondents and web analytics favoured by 37 per cent.

Commenting on the figures, Nick Sharp at WebTrends says: 'Corporate blogs can be very effective communication tools within or on behalf of a corporate community.

'Not surprisingly, more firms are paying greater attention to what bloggers are saying about them.

'A dissatisfied customer airing negative views can damage corporate reputation over night.'

Meanwhile, the British Computer Society has urged small businesses to take up online security measures in order to prevent possible security breaches and system failures.

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