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'Instant response' expected from businesses

Jun 18 2008

Businesses are now expected to provide an 'instant response to absolutely everything'

Email a friend

Businesses are now expected to provide an 'instant response to absolutely everything', a copywriter believes.

Matthew Beaumont, author of The Novel of Liars, Lunch and Lost Knickers - a book consisting entirely of emails, says that the instantaneous nature of the internet means that people have higher expectations for customer service.

He explains: 'Everything is on the internet and it has got faster and faster as a means of communication and as a means of getting information.'

Because things can be purchased straight away, people think that businesses are able to respond to enquiries immediately, Beaumont adds.

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