Q: What is website optimisation and why is it important for online businesses?
Mar 12 2007
Answered by: Chris Lindsay Ask a question
Website optimisation is the process of reducing website size and complexity to maximise the site performance, and involves fine-tuning the HTML source code that builds each web page. Put simply, this means that if you make your web page search engine-friendly, more people will visit it.
If you consider that a large percentage of first time visitors to your site will come via one of the major search engines, website optimisation can have a big impact on the traffic to your site and ultimately sales.
Search engine optimisation for websites, on the other hand, differs from this although these terms are often used interchangeably as they can both result in increased traffic.
Search engine optimisation is the process of increasing the relevance of your site for search engines, by using commonly used search terms or keywords. To increase traffic to your site, try and anticipate every word or phrase that potential visitors are likely to use when searching on the internet. Then place as many of these words in the opening paragraphs of Web site copy and litter them throughout the rest of the text. It’s important to be sensible though, as you can be removed from several search engines for trying to increase your web traffic through search terms.
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