Q: If I register a company should I also choose a domain name?
Aug 09 2006
Answered by: Philip Wilkinson Ask a question
A domain name is your identity on the internet. It should be distinctive and easy to remember while clearly representing your company image and the products or services that you offer. Most businesses will register their company name as a domain, as it is the most obvious choice if you are already up and running and have a customer base.
However, if you are just starting up or aiming to move into new territories where your name isn’t known, it may be better to choose a generic name that describes your company’s products or services. This way, you are more likely to attract customers who will enter those keywords into a search engine or type them directly into the browser’s address bar. Because your website is a key part of your marketing activity, another consideration is how the domain will fit into your branding and your company identity.
Once you’ve decided on the domain name you want, you’ll need to check it’s free to register. Domain names are issued on a first come, first served basis, so the domain name you want to register may already be taken – even if it is your company name.
To see if it’s still available to register, visit the Whois Database by clicking here and this will tell you if it’s free, and who owns it if not. If it’s already taken, you’ll either have to think of an alternative or contact the owner to see if they will sell it to you.
Even if you have no immediate plans to set up a website, it’s worth registering domains that are relevant to your business. Once registered, managing a domain should be hassle-free, as long as you keep up to date records, and are clear about the terms and conditions of the contract.
Visit Nominet an internet registry for .uk domain names by clicking here.
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