smallbusiness.co.uk: Helping your business think big

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Q: What is a podcast or webcast and how can it help my business or marketing strategies?

Nov 19 2007

Answered by: Chris Lindsay Ask a question

Podcasts and webcasts are short films or audio presentations that you can add to your website to give additional information to visitors. Webcasts are streamed over the internet, whereas podcasts are downloaded and used on multimedia devices such as iPods.

Both are an excellent way to speak to potential and existing customers, and allow you to offer a range of information, from demonstrating products and allowing customers to see what’s on offer, through to providing information or advice on specialist topics.

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