Firms should think about online branding when recruiting
Jul 27 2007
Small businesses should use the internet to help them further develop a strong brand identity and thereby attract the right people for their firm when recruiting, a leading industry figures suggests.
A recent survey from the Chartered Institute of Personnel and Development (CIPD) found that 78 per cent of business employers had experienced some recruitment difficulties in the last year, a jump of nearly ten per cent from the 2006 figure.
The figures also showed that many firms were still placing their job adverts in local papers, continuing to ignore the potential benefits of internet recruitment policies.
According to CIPD senior press officer Emma Price, not only can online advertising help businesses reach a wider audience, but it can also be used to create a clearly defined brand more likely to attract the right people.
'[The internet is] a relatively cheap way to reach a wide range of people,' says Ms Price.
'It's really about making sure that your adverts sell you as an organisation, to attract individuals… highlight your benefits and work culture to attract the right people for the position.'
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