SMEs tune in to social media
Sep 03 2010
SMEs are recognising the benefits of social media
More than half of small businesses use sites such as Facebook and Twitter to promote themselves, research finds.
According to a study of 269 companies conducted by PR services firm Daryl Wilcox Publishing, 54 per cent of small and medium sized businesses (SMEs) surveyed use social media for marketing purposes.
Almost three quarters of respondents use LinkedIn, with 64 per cent using Facebook and 63 per cent on Twitter.
A quarter of companies who use social media update the sites every few days and 17 per cent update weekly.
However, most companies' use of social media is infrequent, with more than half posting updates less often.
Of the firms that don’t use social media, 35 per cent blame a lack of time, 31 per cent say their customers don’t use it and a quarter report that they don’t understand it.
Daryl Wilcox, founder of Daryl Wilcox Publishing, says: ‘The number of companies participating in social media on a daily basis shows the growing importance of this marketing channel.’
Comment by Jamie Fairbairn
Monday 8th November 2010I think the use of Social Media sites such as Twitter can be problematic for SMEs in terms of having time to devote to it properly. In my opinion businesses that outsource their social media activities are missing the point.
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