smallbusiness.co.uk: Helping your business think big

The increasing availability of low-cost broadband connections and increasing consumer confidence in online security means the number of people shopping online is growing rapidly. Internet businesses provide many business advantages including having a sales outlet that is open 24 hours, access to an enormous client base via search engines and fewer overheads.

However, as internet use increases, so will the number of internet businesses, which means more competition in the market. As with any new business idea you need to do your homework. It is essential that you conduct market research into the viability of your business idea as well as produce a detailed business plan to help you set your business aims and objectives as well as secure finance.

As an internet business your domain name will be key to your success. A domain name is your identity on the internet and is a crucial part of your marketing activity. It should therefore be distinctive and easy to remember while clearly representing your company image and the products or services that you offer. Once you’ve decided on your domain name, you will need to check it’s free to register. The Whois Database is a good tool for this.

Just as important is creating a good quality website. This doesn’t have to be a costly or complicated process; in fact it is the simple, clean and text-based websites that are proving the most effective. You will need to consider the site’s design, structure and navigational properties as well as its search engine and e-commerce capabilities.
For fact sheets on conducting market research, producing a business plan, choosing a domain name and creating a winning website visit the Business Link for London website.

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