Rising star: Anthony Karibian
Jul 15 2009
Anthony Karibian, CEO of telecoms company XLN
Anthony Karibian, CEO of telecoms company XLN, shares his secrets on how to build a fast-growing company from scratch.
How did you get the idea?
De-regulation opened a window of opportunity for us. We decided to test the market first by offering customers of BT a more competitive price. Several people signed up in one day before we even had any services in place.
How did you launch the company?
From a technical point of view, we didn’t have any services in place. So we decided to outsource all our operations – apart from our sales division. That way, we were able to enter the market quickly.
What’s your key to success?
Find the right partner, trial the product, outsource as much as you can and focus on your most important thing – which for us was sales. Also, make sure that you hire the right people.
How have you marketed the company?
When we started, we got our name out there through going door-to-door and making phone calls. We don’t advertise on the radio or in the newspaper, so although our brand recognition is low, we don’t have high customer acquisition costs.
Where next?
We are looking to consolidate as we’ve just bought the original company that we outsourced our work to. Beyond that, we are planning to launch various products to continue our IT support to the needs of small businesses.
XLN Telecom
XLN’s mission is to provide small businesses superb value. We offer the lowest phone rates in the UK. We guarantee it! If you find a cheaper tariff, we'll beat it. If BT Retail offers you a tariff that we are unable to beat, we’ll give it to you for free until the expiry of your contract. Our service levels are among the highest in the industry. Our service call centre is based in the UK† and is staffed with experienced professionals. We also use the BT Openreach™ network and engineers to offer our customers the highest quality product *. We are able to offer small businesses such low prices and great service because we aggregate the buying power of all of our customers to buy at very low rates. Our highly automated back-end systems also enable us to operate a state-of-the-art and highly efficient operation. Find out more by visiting: www.businesslines.xlntelecom.co.uk
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