Q: How do I go about implementing SEO (search engine optimisation) strategies to help increase the traffic to my website?
Feb 27 2007
Answered by: Chris Lindsay Ask a question
This is something we’re asked a lot and getting a good placement or ranking in the search engines is not an easy feat. One often-overlooked technique is the optimisation of your title tag. This displays the text that appears in the bar at the top of your browser. Search engines generally place more value on the title tag than on keywords in the HTML code, so a few things to consider in order to make title tags more effective are:
• Put yourself in your visitors' shoes. Ask yourself who your ideal visitor is and which search terms would they are likely use to search your website
• Make your title text relevant to each specific page of your site, for example, if you sell digital cameras and your business is called 'Gadgets for You', it’s worth titling the page that lists digital cameras 'Digital Cameras from Gadgets for You'
• Make sure all spelling and grammar are correct
• Avoid using unusual characters unless they are absolutely necessary
• Don't use too many words in the title. Google, for example, displays a maximum of around 60 characters including spaces; MSN shows about 70
• Don't include vague terms, for examples, a car dealership is unlikely to get a top ten search results spot for the term 'car' because there is so much competition, however, something specific like 'Ferrari 308' is likely to give better results
• Don't stuff your title tags with keywords, for example, putting 'car Ferrari car' in a title tag may penalise your site in the search results
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