Q: I have a great fledgling business but cannot move forward as I need money for advertising on the Internet. Are there any start-up business grants still available in this country? Can you suggest other methods of spreading the word?
Feb 26 2007
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It would be best for you to contact your local Enterprise Agency to discuss business support for start-up and fledgling businesses in your area. Initially, you can go to www.nfea.com, which will direct you to your local agency.
Marketing doesn’t need to cost a fortune, so think outside the square for other ways to promote your business. Word of mouth is a very powerful tool, so encourage referrals with an incentive and attend seminars and events to build up your networks and become well known in your industry and local community.
Direct mail and email marketing can be very cost effective because they’re highly targeted, and remember it’s cheaper to keep existing customers than gain new ones, so promotional offers especially for them and loyalty schemes might be a good option for you. You can also get creative in your approach with mass media and work with radio stations and magazines for free advertising in exchange for providing products or services for giveaways.
For more marketing ideas, go to the Business Link London website: www.businesslink4london.com, (From April 2007 - www.bllondon.co.uk)
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