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Call for top franchisors

Jan 23 2006

The Franchise Marketing Awards have just been launched by The British Franchise Association and aim to recognise and reward companies that have raised their public awareness and as a result achieved sustainable growth.

Judged by an independent jury of experts, the inaugural awards endeavour to find the industry’s most innovative and effective marketing campaigns for products, services and recruitment and the results should prove an effective resource for those choosing a franchise.

Awards will be made in categories such as Best Overall Marketing Campaign, Best Website, Most Innovative Marketing Campaign, Best Recruitment Literature, Best PR Campaign, Best Advertisement, Most Creative Exhibition Stand and Franchise Recruitment Team of the Year.

The event takes place on the first night of the British & International Franchise Exhibition, also in London, and is being supported by The British Franchise Association and Business Franchise magazine.

‘The Franchise Marketing Awards are held in recognition of excellence and innovation within the franchise industry,’ explains Brian Smart, director general of The British Franchise Association, ‘these awards further raise the public profile of ethical franchising within the UK.’

The Franchise Marketing Awards will take place at the Grosvenor House Hotel in London on 24 March. This enchanting evening will be hosted by sardonic stand-up comedian and writer Sean Lock. To enter an award or book seats at the event visit www.franinfo.co.uk to download an entry form. The deadline for entries is 22 February.

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