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Bosses take a sweeter approach than Sugar

Jul 20 2010

The managerial style of Alan Sugar is out of vogue, as bosses say they have changed their leadership approach to become more consultative with staff.

Some 56 per cent of employers say they have softened their leadership stance in order to be seen as part of the team, while 34 per cent report they now take more of an interest in the welfare of their workforce. Twenty-two per cent claim they are making an effort to ‘bond’ with staff, according to a survey from Orange.

Shaf Rasul, self-made millionaire and star of the online version of Dragons’ Den, says: ‘I think a lot of owner-managers have recognised that the only way to make their businesses robust is to improve finances. They are also realising that staff are their most important assets and so are doing more to make them feel valued.’

Of the 1,000 bosses surveyed, 40 per cent of owner-managers say they have recently turned down a bonus in an attempt to be seen as more financially prudent.

Nick Clegg was identified as the political party leader most emulated by bosses for his open and honest approach, employers rated him above David Cameron and David Milliband.

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