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Repeat of ’66 will lift economy

Mar 31 2010

A World Cup victory could help the econonomy

A World Cup victory in South Africa this summer could prevent a double-dip recession, claims a survey.

Some 20 per cent of adults say they believe a victory in June would help the country out of the downturn, according to a poll from financial services firm PricewaterhouseCoopers.

Julie Clark, UK head of sport at PricewaterhouseCoopers, says: ‘Winning a global sporting tournament such as the football World Cup has a significant impact on domestic consumer discretionary spend and therefore GDP. While we are technically out of recession, such a boost in national morale and international brand perception would aide recovery.’

The survey indicates that nearly 15 per cent of consumers intend to buy more if England win the World Cup in South Africa, specifically on celebrating in pubs and restaurants, and treating themselves to new purchases such as clothes and household goods.

According to the poll, ten per cent of UK adults envisage spending more time in the pub if England win the tournament, suggesting an increase in activity for UK pubs, bars and restaurants this summer.

Of the 2,000 UK adults surveyed, men showed more faith in football with 25 per cent believing a victory could avert financial disaster, with only 13 per cent of women agreeing.

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