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Beyond the freemium model
SmallBusiness.co.uk looks at the basics of moving from a freemium to pay model.
Going for gold
As London gears up to host the 2012 Olympics and Paralympics, SmallBusiness.co.uk talks to companies about whether the promised business opportunities have materialised.
Winning more business through technology
SmallBusiness.co.uk investigates more intelligent approaches to growing your turnover using IT.
Brand power
Without the right brand, Coca-Cola would have been just another fizzy drinks company. Read our guide to find out why brands matter
Season's greetings
This Christmas seems to be shaping up nicely for retailers. Ben Lobel finds out how business owners plan to maximise sales.
Improve your capital gains
Entrepreneurs tell us how they've turbocharged their businesses by refocusing their sales strategy
Small businesses v supermarkets
Whether it’s squeezing suppliers or pricing shops out of business, small businesses are fed-up with the bully-boy tactics of the big supermarkets.
The winning sales pitch
Success in a sales meeting often needs a subtle touch. Here three entrepreneurs give us their top tips on how to close the deal
Multiply your growth
Stephen Armistead, director of Trade Copiers Ltd came up with the idea of refurbishing and trading in used photocopiers back in 2002, when he saw an opening in the market for a provider with strong logistics capabilities.
How to get more from your customers
No matter what your business, when it comes to sales the customer is king. Having a good Customer Relationship Management (CRM) system in place can help you increase turnover today as well as spot where tomorrow’s sales might come from.
Make it a merrier Christmas
Analysts are predicting another bleak Christmas on the high street, while online sales continue to grow. Here we speak to entrepreneurs and experts about the best way to maximise Yuletide sales.
Pitch your company in 30 seconds - the elevator pitch
‘What do you do?’ is a question that can put even the most seasoned business brain under pressure. Craig Fisher, founder of business consultancy The Sales Expert, explains how to put together a concise and compelling elevator pitch.
Naming your price
Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors tell SmallBusiness.co.uk how they use pricing in sales negotiations
How to make more sales
SmallBusiness.co.uk spoke to Grant Leboff, self-titled ‘most pessimistic salesperson in Britain’ and author of Sales Therapy: Effective Selling for the Small Business Owner, for some tips on generating sales.
A guide to pricing
Pricing your goods or services can be the most complex part of the whole marketing process. What are you worth? What is your product or service worth? How do you justify your rates or prices? There is a lot to think about.
