smallbusiness.co.uk: Helping your business think big

Advertising using social media

SmallBusiness.co.uk reveals why it's worth paying attention to the finer details in your online campaign.

Pay per Click Advertising for Small Businesses in 2011

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.

Adverts with impact

When you’re first creating advertising for your small business, it’s very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.

Internet advertising: Is it worth it?

It’s easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are there other things you can do to boost traffic. SmallBusiness.co.uk investigates.

A guide to pay-per-click advertising

Internet advertising has rapidly come of age and is a method by which small businesses trading online can drive large numbers of customers to their sites at relatively little cost. This guide should prove useful in getting started on the pay-per-click road.

Maximise your website’s potential

A website can be the key to business growth and unlock markets across the globe, but the wrong website will be overlooked almost as soon as it’s been visited. Visitors make up their mind about the quality of a website in seconds so if you don’t do it right you’ll miss vital opportunities, giving the edge to your competition.
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