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'Instant response' expected from businesses

Jun 18 2008

Businesses are now expected to provide an 'instant response to absolutely everything'

Businesses are now expected to provide an 'instant response to absolutely everything', a copywriter believes.

Matthew Beaumont, author of The Novel of Liars, Lunch and Lost Knickers - a book consisting entirely of emails, says that the instantaneous nature of the internet means that people have higher expectations for customer service.

He explains: 'Everything is on the internet and it has got faster and faster as a means of communication and as a means of getting information.'

Because things can be purchased straight away, people think that businesses are able to respond to enquiries immediately, Beaumont adds.

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