SMEs should consider viral marketing
Oct 01 2007
Small firms are being urged to consider forms of viral marketing in addition to more targeted advertising, especially if they are short on finance.
According to entertainment website Kontraband, viral marketing - spreading a commercial message on the internet via 'word of mouse' - is one of the cheapest forms of getting a message across and can be extremely successful if carried out effectively.
Commenting on the use of viral marketing, a spokesperson for the firm says: 'The most obvious benefit is cost. It is much cheaper than conventional advertising. With viral marketing you can also track it and see how many people have seen it.
'If small businesses want to do it, they can take a more grass roots approach by creating viral forums or blogs to generate PR around their business.'
He adds: 'It is something that everyone should consider and it is something you can just do yourself. It doesn't cost money, it just costs time. If you have the time to do it you can do it as much as you want.'
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