Marketing strategy key to female business start ups
Aug 17 2007
Women hoping to start a new business in the UK or abroad should have a sound marketing strategy and potential customers, an industry think tank has claimed.
The British Association of Women Entrepreneurs (BAWE) suggests that as well as a start up fund, female entrepreneurs should know who the product or service will be aimed at and exactly how it will be marketed.
Advising those thinking of starting up new small firms, Tanya Hine at the BAWE says that the female entrepreneur should 'make sure she organises her marketing and that she knows whatever she is going to start that she has potential customers'.
Attributing the lack of female business owners to a lack of funding, Ms Hine adds: 'What makes things more difficult is that we have more problems raising finances than men.'
Recent research suggests that more should be done to tackle the lack of female small enterprise owners.
According to the Economic and Social Research Council, 73 per cent of the 3.8 million self-employed people in autumn 2006 were male.
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