smallbusiness.co.uk: Helping your business think big

The founder of one of Britain's top small business success stories of the last five years, suggests that anyone hoping to follow his lead must choose a "point of difference" within their given market and then be patient as they look for optimal organic growth.

William Chase created crisp-maker Tyrrells in 2002, exclusively hand-frying his product and introducing a range of gourmet flavours to help the firm grow into one the UK's leading niche food products.

Talking over the recipe for his success, Mr Chase insists that anybody with similar aspirations must identify the right market for their product and then effectively sell and market their goods in the race for recognition.

'As with all businesses you need people to want or need the product or service you're selling,' he says.

'At Tyrrells we have used public relations and marketing to raise awareness of the business and the products we sell. We now have over 15 different flavours, some of which are seasonal, so there's lots for the media to choose from.'

Mr Chase continues by saying that all small business hopes take time, and that budding entrepreneurs must be patient to give themselves the best chance of achieving success: 'Stick to your guns and set yourself a reasonable timeframe in which to see if it's going to soar or fall flat.'

Tyrrells recently won a regional round of the AXA Small to Medium Sized Business of the Year Award, open to firms who saw less than £10 million turnover in their last financial year.

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