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SMEs to boost marketing in 2011

Dec 14 2010

Businesses plan to spend more on marketing in 2011

Businesses are looking to ramp up marketing for the new year, research finds.

According to a study of 925 managers by social media solution company StrongMail, around 93 per cent plan to increase or maintain marketing budgets in 2011, with just over half looking to spend more.

Only 7 per cent plan to decrease budgets for marketing, less than the figure of 11 per cent reported in last year’s survey.

Email marketing (65 per cent) and social media (57 per cent) will be the top areas of marketing spend in 2011.

Among social media initiatives, Facebook (35 per cent) is the biggest priority, followed by viral/referral marketing programmes (22 per cent) and marketing via Twitter (21 per cent).

Comments [1]

Comment by Nigel Davey

Thursday 3rd February 2011

I notice there is no mention of LinkedIn amongst the social marketing activity. Do you think there is a reason for the omission?

I am happy to discuss the use of LinkedIn, as part of a social media mix, with anyone

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