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Do your own PR

Jun 02 2008

Do your own PR offers assistance in putting together a PR programme and running PR campaigns for a fraction of the price of a traditional PR agency's fees.

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News

Now is the 'ideal time' for marketing

Consumers will be more open to direct marketing in the current economic climate as they are looking for more information before making a purchase, an expert states.

Sales figures predict lean Christmas

Christmas this year could be harsh for small retailers, after figures from the Confederation of British Industry (CBI) show sharp falls in high street sales.

Small businesses 'hit with VAT burden'

Small firms will be especially burdened with administration costs from the reduction in value-added tax (VAT), according to the Chartered Institute of Taxation.

Government to review procurement

A review into the public sector contract procurement process has been welcomed by the Federation of Small Businesses (FSB), which hopes it will lead to a fairer deal for firms.

Social networking marketing 'is a risk'

Using direct marketing through social networking sites is a risk as it cannot be controlled in the same way as other forms of marketing, according to an expert.

Assess marketing campaigns 'frequently'

Marketing campaigns need to be constantly assessed and adapted to ensure they are still working, an expert warns.

Scottish businesses struggling in crunch

Scottish businesses are not helping themselves in the credit crunch as 30 per cent do not advertise their firm and over a quarter do not ask for advice, both the highest rates in the UK, according to BT Tradespace.

Online marketing aids small firms

Small companies using efficient online marketing can 'punch above their weight' and develop their brand more than other forms of marketing would allow.

Brewers cheer ale sales

Small brewers have reason to celebrate as cask ale sales buck the industry trend, with an increase of eight per cent, reports the Small Independent Brewers Association (SIBA).

'Cut red tape' for small businesses

David Cameron has called for Gordon Brown to cut the red tape surrounding government contracts to allow smaller, newer firms to win business.

Companies looking for growth

Cash rich, well-run businesses will be in a strong position to gain market share and make acquisitions over the coming months, a source reports.

Guides & Tips

Getting press coverage

Small and start-up businesses often feel that getting press coverage is out of their reach – this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

The value of networking

This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you’re an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you’re starting up or have been running a business for years.

Guide to raising your profile

Your new business is up and running, it has a great product that people will love, but nobody has heard of it. Now is the time to shout your message from the rooftops.

Store

FT Guide to Personal Tax

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FT Guide to Business Start Up

Formerly the Lloyds TSB Small Business Guide, the FT Guide to Business Start Up is now published by Pearson Education. Written by Sara Williams, CEO of Vitesse Media Plc, this unique guide has sold over two million copies. It offers practical advice about starting and running your own business.

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