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Consumers will be more open to direct marketing in the current economic climate as they are looking for more information before making a purchase, an expert states.
Christmas this year could be harsh for small retailers, after figures from the Confederation of British Industry (CBI) show sharp falls in high street sales.
Small firms will be especially burdened with administration costs from the reduction in value-added tax (VAT), according to the Chartered Institute of Taxation.
A review into the public sector contract procurement process has been welcomed by the Federation of Small Businesses (FSB), which hopes it will lead to a fairer deal for firms.
Using direct marketing through social networking sites is a risk as it cannot be controlled in the same way as other forms of marketing, according to an expert.
Marketing campaigns need to be constantly assessed and adapted to ensure they are still working, an expert warns.
Scottish businesses are not helping themselves in the credit crunch as 30 per cent do not advertise their firm and over a quarter do not ask for advice, both the highest rates in the UK, according to BT Tradespace.
Small companies using efficient online marketing can 'punch above their weight' and develop their brand more than other forms of marketing would allow.
Small brewers have reason to celebrate as cask ale sales buck the industry trend, with an increase of eight per cent, reports the Small Independent Brewers Association (SIBA).
David Cameron has called for Gordon Brown to cut the red tape surrounding government contracts to allow smaller, newer firms to win business.
Cash rich, well-run businesses will be in a strong position to gain market share and make acquisitions over the coming months, a source reports.
This top six list takes the highest average scoring SEO ranking factors on search engines, with my comments attached. If you want to do the right things to develop a successful website you should take on board this advice.
Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests. Last year witnessed a staggering 46 per cent rise in online advertising spend amongst UK firms, taking the total to $1.12 billion...
Is your business making the most of the marketing potential of mobile phones? Smallbusiness.co.uk reports on ways it can work for you – just be careful not to get on customers’ nerves.
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28th November, Olympia, London
6th September, Best Western Country Hotel, Caerphilly
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