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Going the extra mile

Going that extra mile and selling harder doesn’t necessarily mean...
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Internet advertising service

Jun 03 2008

The Internet Advertising Bureau act as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice.

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Now is the 'ideal time' for marketing

Consumers will be more open to direct marketing in the current economic climate as they are looking for more information before making a purchase, an expert states.

Sales figures predict lean Christmas

Christmas this year could be harsh for small retailers, after figures from the Confederation of British Industry (CBI) show sharp falls in high street sales.

Small businesses 'hit with VAT burden'

Small firms will be especially burdened with administration costs from the reduction in value-added tax (VAT), according to the Chartered Institute of Taxation.

Government to review procurement

A review into the public sector contract procurement process has been welcomed by the Federation of Small Businesses (FSB), which hopes it will lead to a fairer deal for firms.

Social networking marketing 'is a risk'

Using direct marketing through social networking sites is a risk as it cannot be controlled in the same way as other forms of marketing, according to an expert.

Scottish businesses struggling in crunch

Scottish businesses are not helping themselves in the credit crunch as 30 per cent do not advertise their firm and over a quarter do not ask for advice, both the highest rates in the UK, according to BT Tradespace.

Brewers cheer ale sales

Small brewers have reason to celebrate as cask ale sales buck the industry trend, with an increase of eight per cent, reports the Small Independent Brewers Association (SIBA).

'Cut red tape' for small businesses

David Cameron has called for Gordon Brown to cut the red tape surrounding government contracts to allow smaller, newer firms to win business.

Companies looking for growth

Cash rich, well-run businesses will be in a strong position to gain market share and make acquisitions over the coming months, a source reports.

OFT publishes new contract guidelines

The Office of Fair Trading (OFT) is publishing guidelines on business contracts intended to protect consumers from unfair small print.

'Drip, drip' advertising more effective

Taking a 'drip, drip' approach to advertising and ensuring a brand is constantly in the public eye is more effective than one major, short-lived campaign, it is claimed.

Guides & Tips

Six of the best SEO tips for your website

This top six list takes the highest average scoring SEO ranking factors on search engines, with my comments attached. If you want to do the right things to develop a successful website you should take on board this advice.

Internet marketing: Search engine optimisation

Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests. Last year witnessed a staggering 46 per cent rise in online advertising spend amongst UK firms, taking the total to $1.12 billion...

Make the most of mobile marketing

Is your business making the most of the marketing potential of mobile phones? Smallbusiness.co.uk reports on ways it can work for you – just be careful not to get on customers’ nerves.

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FT Guide to Business Start Up

Formerly the Lloyds TSB Small Business Guide, the FT Guide to Business Start Up is now published by Pearson Education. Written by Sara Williams, CEO of Vitesse Media Plc, this unique guide has sold over two million copies. It offers practical advice about starting and running your own business.

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