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How to make more sales

SmallBusiness.co.uk spoke to Grant Leboff, self-titled ‘most pessimistic salesperson in Britain’ and author of Sales Therapy: Effective Selling for the Small Business Owner, for some tips on generating sales.

How to find customers

Targeting the right person in a company is critical, but not always easy. The most cost effective way is to ring up the company and ask for the name of the person who occupies the position you want to contact. However, there are some companies who do not release this information as a matter of policy irrespective of how polite or professional you are on the phone.

How to stand out from the crowd

As a small business owner in a competitive market, you need to differentiate your business from your competitors. It is what makes you different, your unique selling point or USP, that motivates people to choose you over anyone else. This guide from SmallBusiness.co.uk should give you some useful tips.

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