Latest Guides & Tips
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Top blog content tips
There are now more than 66 million ‘weblogs’ or online diaries published on the internet, with an additional 175,000 estimated to be created every day. For small businesses, these ‘blogs’ are a largely untapped resource that can provide your company with a competitive edge.
The Pros and Cons of business blogging
Blogs make up part of a new era of Internet growth and are rapidly becoming essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusness.co.uk and Hayden Allen-Vercoe from blog network Orbital Media.
Getting started with permission marketing
Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques. This guide from Smallbusiness.co.uk and Matt McNeill, CEO of www.Sign-Up.to, is a good starting point.
Direct mail marketing tips
Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships. SmallBusiness.co.uk and Royal Mail have this list of points to consider when thinking about direct mail.
The benefits of direct mail
As a business grows and becomes successful it can be very easy for it to lose the personal touch that made it so attractive to customers in the first place. According to Royal Mail, one way to get, keep, grow and win-back that all-important personal relationship with your customers is direct mail.
Marketing an SME online
In this web seminar an expert panel from BT, Cisco and a top online marketing agency explain how you can make sure the web is working for you and discuss how small businesses can market themselves online.
Make the most of mobile marketing
Is your business making the most of the marketing potential of mobile phones? Smallbusiness.co.uk reports on ways it can work for you – just be careful not to get on customers’ nerves.
A guide to pay-per-click advertising
Internet advertising has rapidly come of age and is a method by which small businesses trading online can drive large numbers of customers to their sites at relatively little cost. This guide should prove useful in getting started on the pay-per-click road.
Adverts with impact
When you’re first creating advertising for your small business, it’s very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.
How to ask for business
Many of us are nervous about asking for business but the truth is that if we don’t ask then it will go to someone else. It’s often the reputation that pushy sales people have that puts the whole process in a bad light. These tips from SmallBusiness.co.uk should help to point you in the right direction.
How to make more sales
SmallBusiness.co.uk spoke to Grant Leboff, self-titled ‘most pessimistic salesperson in Britain’ and author of Sales Therapy: Effective Selling for the Small Business Owner, for some tips on generating sales.
How to stand out from the crowd
As a small business owner in a competitive market, you need to differentiate your business from your competitors. It is what makes you different, your unique selling point or USP, that motivates people to choose you over anyone else. This guide from SmallBusiness.co.uk should give you some useful tips.
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