Latest Guides & Tips
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Guide to setting prices
What price you charge is a tricky proposition. Should you go for dirt cheap or reassuringly expensive? This step-by-step guide will help.
Is radio advertising for you?
You can’t close your ears. That’s the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media.
Bidding for public sector contracts
Winning a contract to supply central or local government can be a great way to grow your business and enhance your reputation. But be warned: it’s a lot easier said than done.
Marketing on a budget
What is the difference between the businesses that succeed and the ones that don’t? Quite simply, customers. They’re the lifeblood of any business and without them no company can survive. Read on for top tips for increasing your customer base, written in conjunction with marketing expert Jackie Jarvis of marketingco.biz…
Need to know: CRM
Loyal customers can sustain your business by consistently returning and buying your product or service. But you cannot create loyalty without putting in the groundwork. This is why it’s crucial to establish a customer relationship management (CRM) system to help you identify who your most loyal clients are, why they keep coming back and how to enhance their overall customer experience.
Developing your brand
Putting in place a brand strategy is key to ensuring the success of your company and a genuine, solid identity has a direct impact on your bottom line. Small business owners tend to relate a strong brand and marketing strategy to high cost, but this need not be the case. Read on for our top tips.
The power of business design
A well-designed brand identity can boost sales, ensuring your customers remember your business in a favourable light and come back time and again. Here are some things to consider.
Guide to raising your profile
Your new business is up and running, it has a great product that people will love, but nobody has heard of it. Now is the time to shout your message from the rooftops.
Guide to organising a mail shot
Use this guide for ways of building and maintaining a mailing list and to find out how to encourage people to read what you send them rather than throwing it in the recycling.
Essential guide to presentations
Just thinking about giving a presentation can make you feel nervous but for a small business owner, presentations are an excellent marketing tool that tell potential customers what you do and why they should use your business. Here are some tips from SmallBusiness.co.uk and procedure and training specialist Sarah Dobson to help you prepare.
Get your customers to buy more
Sales form the backbone of any business, whether you provide a service or sell products in a retail outlet, you can’t survive without customers. Enticing those customers in can be a challenge. SmallBuiness.co.uk and Kathryn Lennon, managing director of Tangerine Trees Business Consultancy have these marketing tips to help you boost sales.
Guide to identifying your customers
This guide will help to get you thinking about who will want to buy your product or service, why they will buy, and, perhaps most importantly, how much they are willing to pay.
Writing effective marketing copy
Writing clear marketing text or 'copy' helps to attract more customers, so it's worth honing your skills in this area. This article from SmallBusiness.co.uk and Nigel Temple, author of How to Get Clients to Come to You, will help.
Sales & Marketing tips
Building a reputation for your business can be difficult and time consuming; smallbusiness.co.uk's Top Ten Sales & Marketing Tips give advice on getting the message across and building a customer base, among other issues.
Tips for first-time importers
This factsheet takes you through the most important issues you need to know about when you are planning to import for the first time.