Latest Guides & Tips
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Building your business through links
A key aspect of search engine optimisation (SEO) is link building; establishing links to your site on other websites so that search engines pick them up. While it can be a laborious process, the potential impact on your search engine rankings if you do it effectively is second to none.
The value of networking
This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you’re an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you’re starting up or have been running a business for years.
Make your website search engine friendly
One way to drive traffic to your site is to boost your ranking on the top search engines - Google, Yahoo and MSN. This guide from SmallBusiness.co.uk provides some techniques you can use to improve the chances of your site appearing in a prominent and relevant position in search results.
Search engine marketing explained
What can you do to ensure your website is reaching your target audience and isn’t lost among millions of others? This introduction to search engine marketing from Smallbusiness.co.uk and Seamus Ryan of Optimease will point you in the right direction.
Maximise your website’s potential
A website can be the key to business growth and unlock markets across the globe, but the wrong website will be overlooked almost as soon as it’s been visited. Visitors make up their mind about the quality of a website in seconds so if you don’t do it right you’ll miss vital opportunities, giving the edge to your competition.
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Top 10 ecommerce tips
Online auction websites such as eBay and Amazon have spawned a generation of online entrepreneurs setting up their own ecommerce sites. These top ten tips may help you follow in their footsteps.
Tips from the top – finding your niche
SmallBusiness.co.uk caught up with Tim Slatter, co-founder of speciality cake-maker www.thecakestore.co.uk, a company that took on the larger stores and, in the face of strong competition, has now achieved sales of around £1.5 million.
Make the most of marketing
Marketing covers many different areas – and is not just another name for advertising! It is about understanding your customers and the market in which you operate better than anyone else. It’s about providing what your customers want at the right price, through accessible channels and promoting your business’ product or service.
Getting customer feedback
The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it is not usually that simple.
Guide to effective selling
Many people regard salespeople as liars, cheats and commercial vultures. Some salespeople may be like this; while others can be more successful by being honest and responsible. Either way, you will have to become a salesperson if your business is to survive.
Top retail tips
Securing shelf space for your products in the fast moving consumer goods world is tough. A handful of big names control the majority of the market and margins can be slim. Read our top tips for getting your product on the shelves.
Watch out for the language barrier
One might think that the confidence, even arrogance, of the British in the pervasive nature of our mother tongue would successfully see us through the maze of overseas expansion. In fact, in the minds of many of the UK’s exporters there are no barriers. However, because of Britain’s long-standing unwillingness to communicate in foreign languages we may be offending some clients and possibly ignoring others.
Dealing with dissatisfied customers
Nobody likes disappointed customers, but if your business handles complaints well you could find an angry one becomes a loyal advocate of your business. Alex Tomlin explains how
There’s life in a cold call yet
In the business-to-business world, a well-executed cold or unsolicited call could be a fast and cost effective route to new business. Yet most people never learn to conduct them properly and many alienate callers with clichés and impersonal techniques.
A guide to pricing
Pricing your goods or services can be the most complex part of the whole marketing process. What are you worth? What is your product or service worth? How do you justify your rates or prices? There is a lot to think about.