Q: What should I think about when creating a logo?
Sep 29 2009
Answered by: Marc Barber Ask a question
A logo or logotype may be nothing more than a word, the name of your company or product, always shown in the same typeface or in the same colour, or, perhaps, within a simple shape. It could also include an unusual or memorable shape; one that people will recognise quickly and eventually come to associate with all their perceptions of your product.
Using a logo can emphasise your name and get greater customer awareness. If you can afford to do it, do it. But do not rely on your printer. Paying a designer may be worthwhile. In your dealings with your designer, specify that the logo must be cheap to reproduce, as once you’ve go it, you will use it an everything you can. So you do not want to end up with a beautiful logo that costs you an arm and a leg every time you want new quantities of stationery.
Do not make snap decisions on logos; if you can, try a little bit of market research on potential buyers to assess their reaction or possibly ask colleagues, family or friends.
Comments