Latest Finding customers Questions & Answers
The importance of branding
Would it be advisable to get a professional company to refine and create a logo, a brand strategy and create a tone and voice for our brand? In other words, develop a visual identity for the company? What is the benefit of this?
How to increase your customer base
I am a partner in a small, same-day courier company. I have tried a few techniques to find new customers and was wondering if you could suggest some new avenues or approaches?
Building a customer base
Because my business is very specialised - grave tending and floral tribute delivery - I find it difficult to build a customer base. I need some ideas. Any advice on getting the message out there would be helpful.
Finding your customer base
I am in the process of starting up a company, but am having difficulty contacting the right people in corporations who will be my customers. Cold calling a company switchboard is not effective, so have you any suggestions on getting the correct name to write to (job descriptions are not viable either because of the myriad of variations).
Tips for successful marketing
I am setting up a building business and am eager to find successful methods of marketing.
Marketing advice for budding writers
I have recently finished my first novel. Can you offer any advice on marketing?
How to market to the US
We have a Home Exchange Holiday service and have been advised to concentrate on the USA market. Can you offer any assistance in future marketing and advertising?
Advice on product testing
I have discovered a product from the US. How do I find out if there is a genuine market, on a national scale?
How to avoid seasonal slumps in business
I run a small domestic gardening business and find it hard to get customers in winter. How can I make enough money in the summer to last all year?
Brand awareness
How do I go about building a brand?
Creating a logo
What should I think about when creating a logo?
Choosing a market
How can I identify a good market?
Struggling to make a wage
Business at our beauty salon has been slow this year. Although we don’t owe money to any creditors, we’re not managing to take a wage ourselves. Is there any help we can get?
