Latest Guides & Tips
Direct mail marketing tips
Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships. SmallBusiness.co.uk and Royal Mail have this list of points to consider when thinking about direct mail.
Guide to organising a mail shot
Use this guide for ways of building and maintaining a mailing list and to find out how to encourage people to read what you send them rather than throwing it in the recycling.
The benefits of direct mail
As a business grows and becomes successful it can be very easy for it to lose the personal touch that made it so attractive to customers in the first place. According to Royal Mail, one way to get, keep, grow and win-back that all-important personal relationship with your customers is direct mail.
How to avoid spam filters
Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.
