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SMEs lax on call monitoring

Oct 11 2010

The majority of companies fail to implement quality control procedures for phone calls The majority of companies fail to implement quality control procedures for phone calls

Businesses are failing to implement quality control measures to govern how staff take telephone calls.

According to a study of 616 company managers by research organisation YouGov, 72 per cent do not have service levels in place that dictate how incoming calls are handled.

Some 74 per cent have never made a ‘mystery shop’ call to their own offices to understand how inbound calls are dealt with first-hand.

Of the 27 per cent of respondents who said they did have service levels in place, almost a fifth said this was simply a quantitative measure; for example, ensuring staff answer calls within three or four rings, rather than a more rigorous system of quality control.

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