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The right start-up 'can still survive in a recession'

Apr 28 2008

A new business can be successfully established during a recession with the right attitude and the right approach, according to the Sunday Times.

Senior partner of Harvest Consulting Jim Surguy says that the key to a successful business during a recession is ensuring that a company provides a product that the hard-hit consumer will buy.

Examples of this include smaller-sized drinks, seeds rather than plants and holidays lasting five rather than seven days.

Other options include making tiny changes to make products cheaper to produce, for example by reducing packaging.

Surguy tells the paper: 'If you can succeed in a recession then sure as hell you will be very successful when the clouds lift and the good times come.

'You will have gone through the fire and be all the stronger for it,' he adds.

A poll carried out for news agency Reuters last week found that of 58 economists, 42 thought that America was already in a recession.

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