Latest Q & A
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Building a customer base
Because my business is very specialised - grave tending and floral tribute delivery - I find it difficult to build a customer base. I need some ideas. Any advice on getting the message out there would be helpful.
Setting up a cruelty free business
I want to start up a cruelty free business, promoting products not tested on animal’s e.g. household products, cosmetics etc. Not everyone knows where to get cruelty free products. Any advice, suggestions or thoughts?
Starting a scuba dive centre
I’m looking to set up my own scuba diving centre. I'm already a qualified instructor and am looking for advice on developing an effective marketing plan. Any tips?
Which type of CRM system to buy
I have been advised that you can make more money from looking after existing clients, than finding new ones. My adviser tells me that to do that properly, I need a hosted solution, which integrates telecoms and a CRM database. Is that advice to be followed?
Outsourcing sales
As a busy manager I don't have time to spend on sales and can't afford a sales team. What is the best way to source commission only sales teams?
Guide to buying marketing lists
I am interested in purchasing names and addresses for marketing purposes How can I find a decent list?
Import of food and drinks
I am looking to import food from Scandinavia and sell in a shop and online in the UK. How can I find out the rules that apply?
How to export to the E.U.
I would like some advice on how to export goods within the E.U? Where shall I look?
The importance of branding
Would it be advisable to get a professional company to refine and create a logo, a brand strategy and create a tone and voice for our brand? In other words, develop a visual identity for the company? What is the benefit of this?
Breaking tough markets
Hi, I've just started my own IT Recruitment company, but despite running e-mail marketing schemes, my response has been pretty poor. I have only been running for three months and it is being run part-time until business picks up. I know it's a tough market to break into but any advice would be greatly appreciated. Thank you.
How to increase your customer base
I am a partner in a small, same-day courier company. I have tried a few techniques to find new customers and was wondering if you could suggest some new avenues or approaches?
Price and payment acronyms
What do the following price terms mean: FOB, CIF, CFR? What do the following payment terms mean: T/T, L/C?
The benefits of business networking
What is the point of business networking meetings? How can going to a venue to meet a completely random and arbitrary set of business people, absolutely none of whom might be in any way related to your business, how can that be a productive use of a busy company director’s time? You might just as well book yourself into a hotel and hope to meet someone useful to your business.
Finding your customer base
I am in the process of starting up a company, but am having difficulty contacting the right people in corporations who will be my customers. Cold calling a company switchboard is not effective, so have you any suggestions on getting the correct name to write to (job descriptions are not viable either because of the myriad of variations).
How to price your products
We are in the process of opening a fruit and veg shop. We have never done it before and although we are prepared with a lot of things we don’t know where to start pricing things. Do you know if you can hire someone with experience in this field to help get things started?
