News

Clear branding 'can vastly improve business' Feb 26 2008
A clear brand identity can improve recognition and create a 'seal of quality', according to an industry expert. Read
More focused offline marketing has 'tremendous benefits' Feb 19 2008
Knowing who to target through offline direct marketing has 'tremendous benefits all round', one industry expert claims. Read
SMEs enjoy the benefits of outsourcing Feb 15 2008
Making cost savings is one of the many reasons why companies choose to enjoy the benefits of outsourcing parts of their operation, a business expert has claimed. Read
Workers should be wary of opening Valentine's e-cards Feb 14 2008
Workers should be wary of opening e-cards on Valentine's day, an internet security firm warns. Read
Family SMEs make up 65 per cent of private sector companies Feb 08 2008
Family businesses account for up to 65 per cent of private sector companies and one in three jobs, according to new research. Read
Government 'needs to do more' to inform SMEs of law changes Feb 07 2008
The government needs to do more to ensure SMEs are aware of changes to the law which affect their rights and responsibilities, claims a business expert. Read
'Think like customers', small business owners told Feb 01 2008
SMEs trying to appeal to customers need to think like them when designing a direct marketing campaign, claims one marketing expert. Read
Direct marketing gives SMEs an 'advantage' Jan 22 2008
SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts. Read
Internet has made 'biggest difference' to SME marketing Jan 17 2008
The rise of the internet 'has made the biggest difference' to direct marketing for SMEs, claim marketing experts. Read
Public interest increasing in fair trade SMEs Jan 17 2008
Although it is still hard for small retailers selling fair trade and organic produce, public interest is increasing and the number of success stories is growing, according to a fair trade business expert. Read