Going that extra mile and selling harder doesn’t necessarily mean...
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Consumers will be more open to direct marketing in the current economic climate as they are looking for more information before making a purchase, an expert states.
Christmas this year could be harsh for small retailers, after figures from the Confederation of British Industry (CBI) show sharp falls in high street sales.
Small firms will be especially burdened with administration costs from the reduction in value-added tax (VAT), according to the Chartered Institute of Taxation.
A review into the public sector contract procurement process has been welcomed by the Federation of Small Businesses (FSB), which hopes it will lead to a fairer deal for firms.
Using direct marketing through social networking sites is a risk as it cannot be controlled in the same way as other forms of marketing, according to an expert.
Marketing campaigns need to be constantly assessed and adapted to ensure they are still working, an expert warns.
Scottish businesses are not helping themselves in the credit crunch as 30 per cent do not advertise their firm and over a quarter do not ask for advice, both the highest rates in the UK, according to BT Tradespace.
Small companies using efficient online marketing can 'punch above their weight' and develop their brand more than other forms of marketing would allow.
Small brewers have reason to celebrate as cask ale sales buck the industry trend, with an increase of eight per cent, reports the Small Independent Brewers Association (SIBA).
David Cameron has called for Gordon Brown to cut the red tape surrounding government contracts to allow smaller, newer firms to win business.
Cash rich, well-run businesses will be in a strong position to gain market share and make acquisitions over the coming months, a source reports.
In the effort to win new business, it's often easy to forget what a significant revenue stream existing customers can be. Here are five tips on customer retention:
‘What do you do?’ is a question that can put even the most seasoned business brain under pressure. Craig Fisher, founder of business consultancy The Sales Expert, explains how to put together a concise and compelling elevator pitch.
Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors tell SmallBusiness.co.uk how they use pricing in sales negotiations
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28th November, Olympia, London
6th September, Best Western Country Hotel, Caerphilly
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