Features

Turn business leads into sales Mar 27 2006
British businesses spend millions of pounds every year on various marketing tools including advertising, direct mail, exhibitions and PR, but it’s just as important to follow up the enquiries and know where they came from, as it is to obtain them in the first place. Read Make the most of meetings Jan 25 2006
‘Meetings are indispensable when you don’t want to do anything.’ So said economist John Galbraith and it’s true that meetings (or briefings, seminars or presentations) do have a well-deserved reputation as often being counter-productive and a waste of time. However, when organised and conducted properly they can yield positive progress and results. Read Getting customer feedback Jan 10 2006
The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it is not usually that simple. Read Website keyword optimisation Sep 06 2005
Imagine you’ve got a fantastically attractive website, with loads of useful information about your company or service, but it’s not generating as much traffic as you thought. What would you do? Keyword optimisation may be the solution. Read Chip and PIN – what you need to know Aug 16 2005
If your business accepts face-to- face credit or debit card transactions, you need to ensure that the system you have in place is secure and that the risk of fraud is minimised. Read