-Renting Business Lists
- Renting Consumer Lists
- The List Industry
- Mailsort
And there are Best Practice Guidelines on the following topics:
- Catalogue and Home Shopping
- Use of data in Direct Marketing
- Promotion of Prize Draws
- Direct Mail Production
- Inserts
- Response Handling
- Environmental Guidelines
Available from the Direct Marketing Association (UK) Ltd, Tel: 020-7291 3300 E-mail: dma@dma.org.uk Website: www.dma.org.uk .
The Direct Marketing Association (UK) Ltd publishes booklets and research, some of which is free to non-members. Contact The Direct Marketing Association (UK) Ltd, Tel: 020-7291 3300 E-mail: dma@dma.org.uk Website: www.dma.org.uk .
The Royal Mail’s DM Online service can help you set up a cost-effective direct mail campaign. For more information, go to www.dm-online.co.uk, click on Mail Marketing and then DM Online.