Business Search PRO, powered by the Thomson Local Business Database of two million contacts, is the ideal tool to help you generate targeted business data lists for your direct marketing. And with our 24 hour trial you can view and use the entire database on-screen for FREE.  Find out more.

Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques. This guide from Smallbusiness.co.uk and Matt McNeill, CEO of www.Sign-Up.to, is a good starting point.

Google AdWords connects you with potential customers at precisely the right moment – when they are searching on terms related to your business. Ads can be targeted to your local area, and here’s the best part - you only pay when people click on your ad. Start advertising today with your free £30 voucher

The Email Marketing Council, part of the Direct Marketing Association, offers best practice guidelines and legal information on all aspects of email marketing. Go to www.email.dma.org.uk.

Information about obtaining clean email lists or cleaning your own lists. Click here to go to the email preference service site.

Use this calculator to determine the ROI (return on investment) for your email campaigns. Based on your marketing campaign results and expected results your ROI will automatically be calculated. Use this tool to test different scenarios and see results. Click email ROI calculator and evaluate your email campaigns.