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Tips for creating your marketing plan

Aug 23 2005

The only way for a small business to genuinely survive and thrive, especially in increasingly competitive times, is to have 100% focus on its marketing efforts.

Every business must ensure that its marketing efforts are focused on getting plenty of new customers coming in, lots of inactive customers coming back and all its current customers purchasing more. An effective marketing plan will drive your business towards achieving its targets. It will allow your business to take advantage of all the know-how, thinking and under-utilised assets that you own but are not fully exploiting.

Your plan will identify all the tactics and actions that are needed to achieve your company marketing strategy with a timetable for implementation. In other words, your marketing plan will describe how you will achieve your sales and marketing targets.

This guide also contains useful hints and tips as well as links to further information and guidance.

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